"At SXSW this year, we want to focus on the power of collaborations," said Robert Ader, Chief Marketing Officer (CMO) at Porsche AG. The ability to innovate is one of the intangible benefits for all attendees when we come together in these creative spaces." "We are eager to return to Austin for a second year to engage with new creators and innovators at South by Southwest®. "Pushing the bounds of innovation, tech and design are core to Porsche's DNA," said Kjell Gruner, President and CEO of Porsche Cars North America, Inc. Musical highlights will include evening performances by artists such as Madison McFerrin and MorMor on Friday, March 10 Big Boi and Sudan Archives on Saturday, March 11 and Kelela and Sadie on Sunday, March 12. The program on the Porsche X – Collaborations Unseen exhibition floor will be complimented by musical performances and creative workshops from music to film to tech as well as gaming. Rounding out the exhibit are two prominent art cars: the Chris Labrooy: 996 Swan Car and Daniel Arsham 928 Nebula Car, which will be publicly shown for the first time at SXSW. ![]() ![]() Alongside it will sit the Porsche Vision Gran Turismo show car, the first concept car from Porsche that was developed specifically for use in the new Gran Turismo 7 on PlayStation 4 and 5 and designed by Belgium-based artist Vexx. ![]() presentation of the Porsche Vision 357, the 75th anniversary concept car that pays homage to the very first Porsche sports car: the 356.
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